Nirvana

Our Approach

We organised the site around how a professional buyer browses: by ingredient family first, then by individual product. Each family has its own page that explains the ingredient and how it is made, such as the stages of making couverture, before listing the products in it. Product pages put the blend, the ingredients and the product information up front, and point to related products so a buyer can keep comparing without returning to the menu. The visual language comes from the source itself, with full-bleed cacao photography and restrained typography.

The Solution

The finished site gives a clear route from brand story to product detail to enquiry. The homepage introduces the range and shows what it is made for, from bonbons and pralines to gelato and celebration cakes. Six ingredient pages organise the catalogue, and seventeen product pages carry the ingredients and product information for each blend, from couverture percentages to nut pastes. A cacao beans page and an About page walk through sourcing, fermenting, drying, roasting and winnowing, so the provenance claim is shown rather than asserted. A blog and a contact page with an enquiry form complete the journey.

Tech Stack

• Next.js
• Sanity CMS
• Vercel
• UI Design
• Web Development
• Food & Ingredients
• B2B

Impact

Nirvana now has one structured home for its whole range: six ingredient families and seventeen products, each with its own page, alongside the brand's sourcing story and a blog. A buyer can go from learning about an ingredient to sending an enquiry from the same page, and the team can point customers to a specific product URL.