MIDCAI
A professional consulting website for MIDCAI, a Salesforce, AI, and data partner helping enterprises transform their operations at scale.
The Challenge
MIDCAI combines Salesforce expertise with AI and data engineering across manufacturing, financial services, healthcare and technology. The real risk was being read as a staffing provider rather than a consulting partner, which is a positioning problem before it is a design one. Five distinct competencies also had to coexist without the site collapsing into a generic list of services.
MIDCAI
Client
9 Weeks
Timeline
India
Location
2024
Year
Our Approach
We treated positioning as the primary constraint. A consulting partner is judged on clarity of thinking, so the structure had to demonstrate expertise rather than assert it. Each competency needed enough room to stand on its own while still reading as part of a single practice.
9
Weeks from brief to launch
26
Screens designed and built
The Solution
The architecture is built around MIDCAI's five core competencies: marketing technology, system integration, data engineering, CRM optimisation, and generative AI, each with a dedicated showcase rather than a line in a services list. The visual design stays clean and authoritative, using structured layouts and precise typography to communicate depth without overwhelming the reader. Webflow CMS collections drive the content so the team can extend each area without a rebuild.
Tech Stack
- Webflow
- Webflow CMS
- Cloudflare
- UI Design
- Web Design
- AI
- Consulting
Impact
Delivered in nine weeks across 26 screens. Every competency has room to make its own case, and the CMS-backed structure lets MIDCAI add service detail and case work themselves rather than queuing changes with a developer.
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